“Anchor’s been an amazing platform and has helped my podcast grow to where it is now. “I’m really excited to be part of the Spotify Audience Network as an Anchor creator,” says the creator of rSlash. Anchor powers 70% of Spotify’s podcast catalog, so this new capacity rapidly scales the breadth of advertisers’ reach. Īdvertiser enthusiasm for the podcast industry has skyrocketed over the last year and with this launch, top Anchor creators will be able to take advantage of this growing demand while having yet another way to monetize their content.Īnd for advertisers, the introduction of Anchor into the Spotify Audience Network will enable them to connect with even more immersed listeners as they stream some of the fastest growing, most dynamic podcasts in the world, such as Alyssa Milano: Sorry Not Sorry, How Long Gone, and Office Hours live with Tim Heidecker. And today, following a successful test period, we are officially opening up the Spotify Audience Network to Anchor creators in the U.S. Introducing Anchor to the Spotify Audience Networkīehind the scenes, we’ve continued to develop new ways for podcast creators to earn from their work, including the launch of subscriptions and evolving Anchor’s monetization suite. The result? Greater reach for advertisers and higher earnings for opted-in Megaphone publishers.

While the Spotify Audience Network is still in its early days, we’re pleased with the impact we’ve already seen from this new, audience-centric approach to podcast buying. What’s more, since launch, the number of podcasts in our network has grown by more than 50%-with even more on the way.

Since then, we’ve launched the network in the U.S., U.K., Australia, and Canada with Spotify Originals & Exclusives and third-party podcasts from Megaphone publishers like The Wall Street Journal and ViacomCBS. This past February at Stream On, we announced the Spotify Audience Network, our first-of-its-kind audio advertising marketplace that enables advertisers to connect with listeners enjoying a broad range of music and podcast content.

Anchor and spotify